It’s worth pointing out that the primary font is so-named not because it’s the most prevalent one throughout a site, but it’s the one that visitors will notice most because of its prominence in page titles, headings, etc. For websites, use a primary font for the headings, a secondary font that covers the bulk of the written content, and then a third font to add accents to different web pages.

In practice, this means that the font should match the business type and the other visual elements of the site design.Ī classic rule of typography is to use a maximum of three different fonts in any design. Whether you’re designing a website for a small local travel business or an IT company, the font style you choose should be congruent with that company. But there are some general snippets of advice worth keeping in mind as you build sites for clients. There’s much to consider when choosing a font, including some specifics about the industry a business operates in and the message it wants to convey.

A bad font choice inhibits the ability to resonate with particular people and convey a message about a business. In other words, fonts need to be on-brand for them to work as part of the overall web design. This is important because the way in which a company wants to be perceived needs to be reflected in the choice of fonts used on its website. Website visitors use visual cues to scan and make judgments about a site’s looks much more rapidly than they judge actual content on the pages. If people feel annoyed or frustrated when reading a blog post, they’ll think twice about returning to read more. In particular sections of a website, such as a blog, readability should be a primary design concern. Readability also plays an important role because some fonts are more legible than others. Where the industry of a client is particularly dependent on trust (eg insurance broker) or the claims made about a product/service need backing up, font choice can make all the difference to perceived trust among website visitors.

The first point of note is that people perceive certain fonts as more trustworthy than others, which is critical for businesses looking to gain the trust of prospective customers. Part of this, of course, is the font style you opt for. This discipline centers on arranging text elements so that they attract attention, are clear, and adequately communicate a message. There are hundreds of thousands of font styles online, and the particular font(s) you choose for any company’s website form part of the web design sub-discipline known as typography.

Best webdesign fonts